L’Oréal Professionnel DIA Richesse is a perfect semi permanent hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy.
COVERING
Improved white hair coverage up to 70% on base shades
DURABILITY
Up to 4 weeks
LIGHTENING
Up to 1.5 levels Tailored intensity
DEVELOPMENT TIME
Up to 20 mins: Depending on the service provided (total service time may vary).
