Dia color is the new professional alkaline demi-permanent gloss hair colour from L'Oréal Professionnel that offers a range of benefits for both hairdressers and their clients. With a focus on natural ingredients and vibrant results, Dia color aims to enhance hair vibrancy, provide shine, and offer customisable results for various hair types and textures.
Transition from Dia Richesse:
As Dia color takes the reins from Dia Richesse, hairdressers and clients can look forward to a renewed hair colouring experience that combines the trusted qualities of its predecessor with exciting updates and additions. The transition signifies a commitment to innovation, quality, and trend-driven colour solutions that adapt to the ever-changing landscape of the beauty industry.
Key Features and Benefits:
1. **No Ammonia Formula**: Dia color's formula is free of ammonia, ensuring a more pleasant experience for both clients and hairdressers.
2. **Natural Origin Ingredients**: Formulated with up to 91% natural origin ingredients, Dia color prioritises the use of natural components in its products.
3. **Grey Coverage**: With up to 70% grey coverage, Dia color is an excellent choice for clients looking to address grey hair while achieving a natural look.
4. **Enhanced Shine**: Dia color provides 3x more shine, helping to revitalise dull hair and enhance its overall vibrancy.
5. **Alkaline Technology**: The alkaline technology in Dia color allows for lifting up to one level without the use of ammonia, offering versatility in achieving desired hair colour results.
6. **Reflects and Dimension**: Dia color adds reflect and dimension to hair, catering to all hair types and textures for a more dynamic and personalised look.
7. **Intermixable Palette**: With a wide range of shades from lightest blondes to darkest browns in cool, neutral, and warm tones, Dia color enables hairdressers to create customisable results based on their clients' preferences.
8. **Evolution from Dia Richesse**: Dia color builds upon the legacy of Dia Richesse, offering a new and improved formula with enhanced features and benefits for superior hair colour results.
9. **Shade Range Transformation**: The transition from Dia Richesse to Dia color involves a significant shift in the shade range, with some shades changing over, discontinued favorites making way for updated colours, and completely new shades emerging to meet the evolving trends and preferences in hair colouring.
10. **Developer Compatibility**: Dia color pairs seamlessly with Dia Activateur Developers in various strengths, allowing hairdressers to achieve optimal colour results based on the desired tone, level of lift, and colour intensity.
Developer Pro Tips:
Hairdressers can achieve optimal results by using Dia Activateur Developer with Dia color in a 1:1.5 mixing ratio. The recommended developer strengths include 6-vol. for soft tone on tone colour deposit, 9-vol. for standard tone on tone colour and maintenance, and 15-vol. for strong colour deposit and optimal grey blending with up to 1 level of lift.
Dia color marks a significant evolution in professional hair colouring, bridging the gap between the past successes of Dia Richesse and the future possibilities of vibrant, customisable hair colour and natural origin ingredients. With a focus on shade range transformation, innovative formulation, and enhanced service opportunities, Dia color sets the stage for a new era of creativity and excellence in the world of hair coloration.
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