Dia Color 60ml

BUY 50 DIA COLOR TUBES FOR £7.78 EACH (while stocks last!)

L'Oréal Professionnel Dia Color – Ammonia-Free Demi-Permanent Gloss

Transform hair with glossy, vibrant colour that delivers professional results every time. Dia Color is the demi-permanent gloss trusted by salon professionals for its gentle formula, brilliant shine, and natural-looking coverage. Perfect for refreshing tone, blending greys, and creating luminous depth between permanent colour services.

Why Salon Professionals Choose Dia Color

• 3x More Shine – Advanced gloss technology delivers exceptional radiance and reflective colour compared to traditional options
• Up to 70% Grey Coverage – Effectively blends and softens regrowth lines for natural-looking results
• Ammonia-Free Formula* – Gentle on hair and scalp, ensuring client comfort during every service
• 91% Natural Origin Ingredients** – Select shades feature naturally derived components for healthier-looking hair
• Creamy, Easy Application – Smooth texture allows uniform coverage and effortless application on all hair types
• Soft, Gradual Fade – Colour fades gently for less visible regrowth and easier maintenance between appointments

Key Benefits for Your Clients

Dia Color delivers the perfect balance of vibrant colour and hair health. The ammonia-free* technology shields every strand while providing rich, glossy results. Enriched with shea butter, glycerin, and oleic acid, this demi-permanent formula nourishes hair for incredible softness and shine that lasts.

Ideal for:

• First-time colour clients seeking gentle, non-permanent vibrancy
• Refreshing tone and adding gloss between permanent colour services
• Blending first greys with natural-looking coverage
• Reviving dull, lifeless hair with luminous shine
• Tone-on-tone colour customization (cool, neutral, or warm)
• Clients wanting low-maintenance colour with soft regrowth

Professional Application Guidelines

Mixing Ratio & Developer Selection

Mix Dia Color in a 1:1.5 ratio with Dia Activateur Developer. Select the appropriate developer volume based on desired results:

• 6-vol (1.8%) – Gentle colour deposit and shine on all hair types
• 9-vol (2.7%) – Ideal for toning and blending grey hair
• 15-vol (4.5%) – Deep, rich shades with enhanced grey coverage and gentle lift

Do not exceed 15-vol (5.7%) peroxide to protect hair integrity.

Application & Processing

• First-time colour: Apply to dry, unwashed hair from root to tip. Process for 20 minutes.
• Regrowth touch-up: Apply to roots for 15 minutes, then pull through lengths for an additional 5 minutes.
• Finishing: Rinse thoroughly, emulsify, and shampoo. For optimal colour longevity and shine, use Metal Detox shampoo after colouring.

Technical Features

• 100% Tone-on-Tone Effect – Customizable outcomes for precise colour control
• One Level of Lift – Gently brightens without excessive stress or breakage
• Demi-Permanent Technology – Lasts through multiple washes with gradual, natural fading
• Professional Formulation – Designed specifically for salon use and expert application

Why Buy from Allure Hair Supplies?

Allure Hair Supplies is your trusted UK source for authentic L'Oréal Professionnel products. We provide genuine, professional-grade colour with competitive pricing, expert support, and reliable delivery. Whether you're an independent stylist or managing a busy salon, our streamlined ordering process and knowledgeable team ensure you have the products you need when you need them.

Order Dia Color today and deliver the glossy, vibrant results your clients expect.

*Ammonia-free formula. **Up to 91% natural origin ingredients in select shades. Always perform a patch test before application.