Dia Color 60ml

L’Oréal Professionnel Dia Color – Glossing Colour with Natural Reflect and Shine

Say goodbye to dull hair with L’Oréal Professionnel’s Dia Color, the latest demi-permanent gloss colour innovation designed for professional salon use.

Formulated with up to 91% natural origin ingredients, it offers true-to-tone reflect, visible shine, and gentle grey coverage—all without ammonia*.

This professional hair colour delivers up to 70% grey blending, adds dimension, and leaves hair looking naturally vibrant.

Ideal for clients who want low-commitment colour with beautiful tone and minimal regrowth, Dia Color offers results that fade true to tone while improving softness and radiance.

Why Choose L’Oréal’s New Demi-Permanent Gloss Range?

The formula is ammonia-free* and enriched with caring ingredients like shea butter, glycerin, and oleic acid to help maintain the condition of the hair during and after colouring.

Thanks to its creamy texture, it allows for quick mixing, easy application, and smooth rinsing, making it a go-to for time-sensitive salon services.

With up to 3x more shine* compared to previous formulas, this glossing system is ideal for clients seeking subtle tone enhancements, shine boosts, or gentle grey blending without the commitment of permanent colour.

Key Features & Benefits:

No ammonia* – for a more comfortable client and stylist experience

91% natural origin ingredients in selected shades**

Up to 70% grey coverage for soft blending and natural results

3x shinier hair* – with noticeable vibrancy and tone

100% tone-on-tone reflect – cool, neutral, and warm options

One level of lift with alkaline technology

Smooth, creamy consistency for quick and controlled application

Ideal For:

First-time colour clients

Clients needing a colour refresh between permanent applications

Blending early grey without harsh regrowth lines

Enhancing natural shine in dull or dry hair

Clients seeking low-commitment colour with a natural fade

Developer Guidelines:

Mix in a 1:1.5 ratio with Dia Activateur Developer.
Choose the right strength for your service:

6-vol (1.8%) – Soft, natural deposit and shine

9-vol (2.7%) – Balanced tone and grey coverage

15-vol (4.5%) – Stronger deposit, enhanced blending, and up to 1 level of lift

Avoid using peroxide above 15 vol (5.7%).

Application & Processing Time:

First-time use: Apply to dry, unwashed hair from roots to ends. Leave for 20 minutes.

Root touch-up: Apply to roots for 15 minutes, then refresh lengths and ends for 5 minutes.

Rinsing: Emulsify, rinse thoroughly, and follow with Metal Detox Shampoo for optimal results.

Why Buy from Allure Hair Supplies?

When you order from Allure Hair Supplies, you're partnering with a trusted UK salon supplier offering genuine professional products at competitive prices with fast delivery.

Salons across the UK trust us for our:

100% authentic L’Oréal Professionnel stock

Dedicated customer service for trade and professionals

Expert knowledge of salon needs and backbar requirements

Convenient ordering for freelancers and large salons alike

We are more than just a supplier—we’re your colour partner.

From top-selling developer lines to the latest innovations like Dia Color, we keep your colour bar ready, efficient, and fully stocked.

The end of dull hair is here. Offer your clients the natural tone, reflective shine, and conditioning care of L’Oréal Professionnel Dia Color—available now from Allure Hair Supplies.